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PHILOSOPHY
Architecture Incorporated was born with the idea of making explorations into the uncharted realms in the field of Architectural Design avoiding the normal pitfall of ideologies and 'isms' as is very much evident in the plurality of their projects executed. "With our designs, we want to create an architecture which is breathtakingly innovative, which looks beyond the everyday staidness of mediocrity, which applauds skilled craftmanship, reflects an attitude of lateral thinking process, culminating in creations which are path breaking, distinctive and thought provoking, an architecture which is at once an enigma and offering a refreshing change, an architecture with strong imagery and feelings, an architecture which comes across as an unfolding drama with entrancing forms, an entourage of blending and contrasting elements taking the beholder into a plurality of emotions and experiences, above all, an architecture that is founded not on moral correctness or archaic ritualistic principles but an architecture which is gay and joyful, untamed and nonconforming"